when we created the herring clone it was more so designed for our southern WA species. although as of late every time they are thrown up north we cant stop catching jacks! for some reason the colour and swim style is perfect for these erratic weapons of fish!

Caught off Exmouth, Western Australia, this Spanish mackerel smashed a mackerel-profile lure designed to replicate the flash, shape, and swim of the real thing. when the bite shuts down thrown a larger profile lure always seems to get theses mackys to BITE.

This GT fell to the Herring Clone in open bluewater — a true test of profile, balance, and action. With its natural herring silhouette and controlled surface glide, the lure drew a committed strike from one of the ocean’s most aggressive predators. Built to handle speed, power, and pressure when it matters most.

This tuna fell to the Mackerel Clone — a lure built to replicate the flash, profile, and high-speed swim of fleeing bait. Designed to stay true under pressure, it tracks clean and holds strong when predators commit at speed. When tuna are hunting hard, realism makes the difference.

This hard-charging Queeny crushed our herring lure with a committed strike. Known for their blistering runs, and aggressive feeding behavior, queenys demand a lure that matches their speed and flash. With its lifelike profile and natural swimming action, we have proved it can handle the power and pressure when it matters MOST!