Innovation Range

Introducing the Innovation Range — a world-first collection of hybrid minnow lures with built-in bait releasing technology. Engineered for serious anglers who demand more from every cast, each lure in this range combines the proven action of a minnow with the irresistible attraction of real bait release. A new era in fishing starts here.

New Bait releasing Lures

Bring the fish to you by customising what bait you put in your lure

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